Carl Howe is a vice president of Yankee Group's Consumer Research group. In this role, Howe examines how connectivity transforms consumer work, life and play. Howe's contributions to Yankee Group's research vision include reports such as "Best of the Anywhere Web," "Forecasting the Mobile App Gold Rush," and "The Anywhere Economy."
Howe's current research agenda includes research on digital applications and media, mobile Web sites and their evolution, and digital advertising.
Before joining Yankee Group, Howe and Joe Butt co-founded Blackfriars Communications to advise companies in complex industries on how to distill, communicate and deliver their value. Blackfriars developed syndicated marketing research about marketing budgets, attitudes and spending as well the Blackfriars Marketing Index, a publicly recognized gauge of marketing spending. While at Blackfriars, Howe also wrote the widely read blog Blackfriars Marketing and published financial research reports on Apple, Inc.
Prior to Blackfriars, Howe directed Forrester's research in networking, computing and infrastructure, and was also a principal analyst. Howe's research predicted the next wave of Internet innovation in "The X Internet," forecasted the impact of open source software in "Open Source Cracks the Code," and predicted the recession in the PC industry in 2000 in his 1998 report "PC Industry Roller Coaster." Prior to Forrester, Howe spent 18 years at BBN Corporation, where he helped develop operating systems for some of the largest parallel processors in the world and researched wearable computers, desktop videoconferencing and distributed systems. In addition, Howe helped firms like MasterCard, Wang and National Westminster Bank deploy early internets.
Howe has commented on technology in television venues ranging from Bloomberg Television to "The Today Show" to "The CBS Evening News," and he speaks frequently at events in the U.S., Europe and Asia. He has also commented on trends in technology for The New York Times, All Things Considered, Marketplace, and Technology Review as well as numerous other international and national publications. Howe was also named one of the top 20 most influential U.S. industry analysts in 2002 by Technology Marketing magazine.