Chris Marsh is a principal analyst with Yankee Group's Enterprise Research group. Marsh focuses on analyzing the impact of mobile, social and cloud technologies on enterprise and service provider business models. In particular, Marsh analyzes the key trends transforming the enterprise IT landscape, including consumerization and "bring-your-own," with a specific research focus on the supply-side managed service marketplace of srevices such as mobile device and application management, mobile connectivity and security, telecoms expense management, enterprise mobile application platforms and mobile virtualization. He provides forward-looking guidance to enterprises, vendors and service providers around the evolution of these technologies into enterprise mobility management platforms.
Marsh is on the editorial advisory board and is a regular contributor to Mobile Enterprise Magazine, and is on the advisory board of the IQPC Enterprise Mobility Exchange conference events.
Before joining Yankee Group, Marsh was a research manager in Nokia's Global Consumer Analytics and Insights function, analyzing changes in the mobility landscape with a focus on identifying early indicators of changes in consumer behavior. These insights fed into front-end strategy by outlining strategic opportunities for brand and product developments. Prior to Nokia, he gained significant research methodological experience working agency-side in financial research, helping global top 1,000s with their competitive positioning, process improvement, product development and customer targeting.
Marsh holds an M.A. in International Relations from St. Andrews University and an MRes (Masters in Research) from King's College London.