Service Provider Strategies, Mobile Applications, Mobile Transactions

Steven Spencer is a member of Yankee Group's Affiliate Program focused on mobile business strategy and implementation. His expertise includes mobile revenue models, digital media/mobile integration, advertising and analytics, social media, vendor analysis/selection/management, and mobile partnerships.
 
Spencer is the founder and principal analyst of Cayuga Services LLC, where he provides a mix of strategic and tactical advice from business planning, IP strategy and creation through program management. He has previously been a successful executive at several early-stage companies focused on mobile content management and syndication, social media, mobile marketing, advertising and carrier billing.
 
As a founding and long-time member of the Executive Council for the CTIA Wireless Internet Caucus, Spencer has contributed to many of the standards and policies that have influenced and guided the mobile content ecosystem. He is a frequent speaker and moderator at many mobile industry events.
 
He began his career at Bell Labs, where he served in various executive capacities for 20 years. During his tenure he led and managed telecommunications infrastructure, consumer products, interactive television and mobile applications.
 
Spencer has an MBA from NYU – Stern School of Business, a Masters of Electrical Engineering from Cornell University and a Bachelors of Science in Engineering from Union College.