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Samsung Plans to Double Tablet Sales in 2013

Daily Insight | Boris Metodiev | March 1, 2013

For more, view the survey.

 

Samsung is trying to make 2013 a big year, especially for its tablets. The device manufacturer plans on doubling its tablet sales this year, which would bring sales up to about 40 million units.

 

CNET is reporting that Samsung’s CEO Y.H. Lee plans to be “very aggressive” this year. It unveiled its Galaxy Note 8 “phablet” at Mobile World Congress (MWC), though it will most likely be considered a tablet in U.S. markets. It’s been two years since Samsung first entered the tablet market, and the company is doing significantly better than it previously was. While the company is focusing intently on its tablet business, Samsung has admitted that this growth may not translate over to its smartphone business. Lee noted in an interview that the company doesn’t know “if growth will be as fast as before.”

 

Yankee Group Senior Analyst Boris Metodiev comments

 

“Not longer satisfied anymore as the world’s No. 1 handset and smartphone manufacturer, Samsung is now targeting an increase of its share on the tablet market. The success of the company’s Galaxy S range of phones has been spectacular, but the Korean manufacturer is fully aware that the smartphone market is getting closer to its saturation point, as penetrations in North America and Western Europe are around 50 percent.

 

Samsung wasn’t discouraged by the relative anonymity of its first few tablet devices and continued to improve, with the Galaxy Note 10.1 being one of the better tablets on the market at the moment. The transition between manufacturing great smartphones and manufacturing great tablets might not be so difficult for Samsung, since the distinction between the two devices is becoming more and more blurry. Samsung has by far the best phablet on the market in Galaxy Note 2 and with the recent release at the MWC 2013 of Galaxy Note 8, the gap between smartphone and tablets is completely closed, where we have a device which can be used as a phone, but has all features of a tablet. This is great way for Samsung to establish itself firmer on the tablet market, and I am convinced that the company will continue growing its market share.”

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