Mobile Application and Cloud Strategies

The AOL On Network has launched native mobile apps for iOS and Android devices, making it easier for users to search and mark their favorite videos and then share them.

AOL On Network’s new apps were announced at Advertising Week 2012 according to Digital Media Wire. The iOS app is Airplay-enabled, so users with Apple TV can easily display their videos from mobile devices to their TVs. The apps give users access to 420,000 videos, and users can then favorite videos with one touch.

Yankee Group Principal Analyst Jason Armitage comments

“AOL On Network’s content is ideally suited to mobile devices. Short clips are especially important to smartphone video usage, a segment that will bring a lot more under-25s to the service. Careful targeting will be important if AOL hopes to take share away from YouTube, the heavyweight champion of Internet video. The under-25 segment is key to driving viral adoption and should respond to the social features built into the service. But the service will have to add a lot more content before it is a serious contender.”