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Report: Amazon Using 4.7-Inch Screen for Smartphone

Daily Insight | Boris Metodiev | March 27, 2013

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It’s long been rumored that Amazon has been developing a smartphone, but they seemed to die down after the commerce giant launched its latest round of Kindle e-readers. But now the rumors have resurfaced, and the smartphone will reportedly use a 4.7-inch screen.

 

DigiTimes is reporting that the smartphone is expected to be released in the second quarter of this year. Sources have reported that Amazon initially wanted a smaller screen, but bumped up the size after seeing demand for larger screens. Amazon has kept quiet, though it has not explicitly denied that the company is working on developing a phone. When questioned about the device last year, CEO Jeff Bezos only said customers should “stay tuned.”

 

Yankee Group Senior Analyst Boris Metodiev comments

 

“Following the success of the Amazon’s e-readers and tablets, it is only logical that the company has decided to expand its range of products and dip its toes into the smartphone market as well. With the launch of the original Kindle Fire device, Amazon managed to move almost seamlessly from manufacturing e-readers to tablets and blurred out the distinction between the two types of devices. With the release of a 4.7-inch screen smartphone Amazon will hope to replicate the same transition from tablets to phones. One big difference and potential obstacle for Amazon is that it needs to build relationships with mobile operators as well.

 

If the company follows the same strategy as with its Kindle range of tablets, something that I fully expect it to do, the smartphone will be sold at very low margins with the hope that Amazon will make money from selling its digital content. It will also most likely run on a heavily customized Android operating system.”

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