View:

Mobile Application and Cloud Strategies

YouTube Remains Tops in Mobile Streaming

Daily Insight | Raúl Castañón | November 11, 2013

For more, view the survey.

GigaOm reports that while YouTube leads the charge, Facebook accounts for 15.44 percent, while Pandora Radio accounts for 5.03 percent, Netflix 5.01 percent, Instagram 3.53 percent and Apple’s iTunes 3.16 percent. YouTube comes in second to Facebook, however, in upstream usage, with 13.20 percent to Facebook’s 20.62 percent. 

 

Yankee Group Senior Analyst Raúl Castañón comments

 

“As Sandvine has reported for the last two years, over-the-top (OTT) video services are driving explosive Internet traffic growth; for mobile operators, they are one of the main contributing factors in the acceleration of the ‘end of profit’ scenario, when the costs of building and running their networks will exceed their capacity to generate revenues. Expanding capacity and technology innovations will not be enough to address this problem; data caps can help, but they cannot be a long-term solution because demand for higher data quotas will continue to grow. The key will be a better understanding of how subscriber behavior, applications and devices contribute to data consumption. Operators need better tools for network optimization and different business models that translate network utilization into revenue. This will require them to collaborate with OTT vendors to provide access, and not limit subscriber data consumption.”

Save |


More like 'YouTube Remains Tops in Mobile Streaming'

YouTube Remains Tops in Mobile Streaming by Raúl Castañón - Nov 11, 2013

When it comes to streaming mobile video, no one beats YouTube. That’s according to new data from Sandvine that shows the primarily user-generated video site accounting for 17.69 percent of all... Read more »

Facebook Adds View Counts to Posted Videos by Raúl Castañón - Sep 8, 2014

Could Facebook be taking a run at YouTube? The social networking giant just added view counts to its posted videos and made other changes aimed at making its video feeds more attractive to advertisers. ... Read more »

Facebook Adds View Counts to Posted Videos by Raúl Castañón - Sep 8, 2014

Could Facebook be taking a run at YouTube? The social networking giant just added view counts to its posted videos and made other changes aimed at making its video feeds more attractive to advertisers. ... Read more »