Mobile Application and Cloud Strategies
BlackBerry Users, Say Goodbye to Your New York Times App
Daily Insight | Jason Armitage | July 27, 2012
For more, view the survey.
The New York Times has announced it will no longer offer support for its official BlackBerry app, leaving users in the dust.
The Chicago Tribune has reported that the apps will no longer download news stories on BlackBerry and Palm Pre devices. The New York Times stated it wanted to focus its efforts on the "highest levels of usage," and that it has seen a drop-off in usage from BlackBerry and Palm Pre users. However there is still a possibility the newspaper company will develop an app for BlackBerry 10 devices. In the meantime, users can still read the New York Times on their phones via its mobile Web site.
Yankee Group Principal Analyst Jason Armitage comments
"The Times' decision is reflective of the direction of ecosystem players in general. Developers look at the mobile market as presenting two major opportunities in apps, to go alongside their mobile web investments. The test for Research In Motion (RIM) now is to deliver a platform that excites developers and content owners first and foremost; without their support, the new OS and devices will fail to withstand the competition."
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