Mobile Broadband Strategies

Can Vodafone Solve the Data Profit Puzzle?

Focus Report | Author: Declan Lonergan | January 30, 2012

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As mobile data traffic continues to rise sharply, network operators must address business model challenges. They should prioritize the four key pieces of the data profit puzzle: smartphone penetration, data pricing, traffic management and customer experience. Vodafone is actively working to put all of these pieces together, and other operators can learn from its lead.

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