Mobile Marketing and Commerce Strategies

Mobile Wallet Wars: Device vs. Cloud

Focus Report | Author: Nick Holland | April 4, 2012

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The physical/virtual divide has been breached by connected devices--traditional payment networks are now subject to new competition from previously online-only payment providers. With a diminished need for plastic cards in the physical world, there are a number of new entrants offering device- and cloud-based digital wallets that can circumvent the traditional card-based players--as well as, potentially, mobile operators.

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