View:

Mobile Marketing and Commerce Strategies

PayPal Here's Triangle Takes the Edge Off Square

Focus Report | Author: Nick Holland | March 15, 2012

  • Mobile Marketing and Commerce Strategies PreviewLog in for complete access or contact us to subscribe now.
PayPal's significant step toward physical-world card payment acceptance is a shot across the bow for both traditional point-of-sale (PoS) hardware manufacturers and the swath of newcomers that have brought card acceptance to smartphones. One specific company, Square, is squarely in the crosshairs.
  • Yankee Group’s Mobile Marketing and Commerce Strategies is a service that helps companies drive revenue growth by capitalizing on the evolving mobile opportunity.

  • Membership benefits include:
          • Timely, targeted, actionable research
          • Real-world data on past and current user behavior, as well as future adoption trends
          • Access to our network of expert analysts to help you make better, more informed decisions

  • Interested in membership? Please contact us.
Save |