Mobile Broadband Strategies

The Customer Experience Conundrum for Mobile Operators

Data Insight Report | Author: Sheryl Kingstone | May 22, 2012

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The bulk of the profits in the mobile network operator (MNO) industry will go to those that serve customers best by building and delivering superlative user experiences. Differentiating on the top three ingredients--price, network service quality and promotions--is no longer enough. While these are essential ingredients of an experience, improvements in retail stores, Web self-service and loyalty programs can't be ignored.

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