Mobile Application and Cloud Strategies

Tablets Unleash the Mobile Revolution on Media

Data Insight Report | Author: Jason Armitage | July 12, 2012

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Smartphones turned the gaming industry inside out, forcing developers and publishers to re-engineer their businesses. Tablets are on the path to do the same for the print publishing, TV and advertising industries. Mobile is moving into the last remaining strongholds of media, forcing a paradigmatic shift in how leading players develop products and make money.

Yankee Group’s Mobile Application and Cloud Strategies is a service that helps companies drive revenue growth by capitalizing on the evolving mobile opportunity.

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      • Real-world data on past and current user behavior, as well as future adoption trends
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