Mobile Leadership Strategies

Sprint's Turnaround Gets Real

Event Impact Report | Author: Rich Karpinski | Co-Authors: Eugene Signorini , Carl Howe , Ken Rehbehn | July 6, 2012

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Sprint has made the investments in its network and devices (in particular the Apple iPhone) to set its turnaround path to success. Now, it's about execution: lighting up its unique Network Vision infrastructure update; delivering a competitive LTE network service; successfully marketing its premium-branded device strategy; finding room to play in areas such as M2M, mobile apps and the cloud; and carving out a profitable mobile payments niche.

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