Mobile Marketing and Commerce Strategies

Mobile Social Advertising Fights To Win Over CMOs

Data Insight Report | Author: Jason Armitage | April 22, 2013

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Mobile social advertising is winning over marketers in key verticals, but few big brands will advertise their businesses solely on Facebook. Although two-thirds of smartphone owners are clicking into social networks on mobile devices, a heavy age bias compromises social’s mass media claims. Brands will give mobile social advertising a serious part, but in a supporting role.
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