Mobile and Connected Device Strategies

Consumers Will Drive iPhone Ownership Past Android's Peak

Data Insight Report | Author: Carl Howe | April 25, 2013

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Samsung's Radio City Music Hall launch of its Galaxy S IV smartphone made good headlines, but consumer buying data shows that at the checkout counter, Apple continues to eat Samsung's lunch. Apple's "black hole" ecosystem captures subscribers who never leave, while Android smartphones are losing one out of every six customers to other manufacturers. These trends will drive Apple ownership well past Android ownership by 2015 and will reinforce Apple's dominance in tablets as well.
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