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Mobile Marketing and Commerce Strategies

Mobile Marketing and Commerce: Optimizing Ads, Transactions and Rewards for a Mobile World

Market Vision Report | Author: Jason Armitage | Co-Authors: Jordan McKee , Sheryl Kingstone | May 29, 2013

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Mobile is breaking down the barriers between marketing, payments and loyalty. Companies and technology providers must address this extended value chain to win over customers, not to mention get them to keep coming back. Digging deep into the current state of the mobile marketing and commerce space allows us to paint a picture of where it's going in three to five years and, more importantly, what players need to do to be successful.
  • Yankee Group’s Mobile Marketing and Commerce Strategies is a service that helps companies drive revenue growth by capitalizing on the evolving mobile opportunity.

  • Membership benefits include:
          • Timely, targeted, actionable research
          • Real-world data on past and current user behavior, as well as future adoption trends
          • Access to our network of expert analysts to help you make better, more informed decisions

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