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Mobile Broadband Strategies

10 Ways 4G Changes Competition

Technology Roadmap Report | Author: Declan Lonergan | July 16, 2013

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4G has a profound effect on the mobility market. The shift to more advanced mobile networks touches every part of the mobile ecosystem and fundamentally changes competitive dynamics. Mobile network operators (MNOs) must be ready to compete in a data-centric market, where success requires they get to market early, launch creative marketing campaigns that establish brand leadership, innovate on data pricing and embrace new business models.
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