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Mobile Marketing and Commerce Strategies

Mobile Wallets for the Masses

Data Insight Report | Author: Jason Armitage | Co-Authors: Jordan McKee | July 29, 2013

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In 2013, more than 10 payment apps have secured a foothold with mobile users in the U.S. But in spite of a big year of activity and broad media interest, none of the first generation of mobile wallets has conquered the mass market. In this report, Yankee Group outlines seven steps wallet vendors should take to win over ecosystem partners and hit the big time.
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