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2014 US Consumer Survey, March

Survey | Author: Carl Howe | March 31, 2014

The Yankee Group 2014 US Consumer Survey is a quarterly sampling of 4,000 consumers aged 13 and over that focuses on consumer behavior regarding mobile services, devices, and content. It Investigates the connectivity and devices consumers buy, as well as their planned activities and intentions around five major themes: connectivity services, customer satisfaction and experience, connected devices, mobile apps and content, and mobile transactions and activities. Because each of the quarterly waves is fielded independently to different consumers, the 2014 US Consumer Survey amasses a total of 16,000 respondents throughout the year, making it one of the largest surveys of mobile consumer behavior in the United States.
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