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Samsung Takes on the iPad with Its Galaxy Tab S

Daily Insight | Carl Howe | June 13, 2014

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Take that Apple. Samsung just rolled out the Galaxy Tab S and is pitching it as a serious upscale contender to Apple’s market-leading iPad.
 
CNET reports the Galaxy Tab S comes with either an 8.4- or 10.5-inch display and boasts a brighter, more vivid display that rivals that of the iPad. While Samsung offers more than a dozen tablets already, the company said the Galaxy Tab S was a true marquee product—and it’s pricing it and marketing it that way. The Wi-Fi-only version costs US$500, while the 8.4-inch version costs US$400, on par with the iPad. The new tablet line will launch in July.
 
Yankee Group VP of Research Carl Howe comments
 
“These new Samsung devices are designed to go head-to-head against Apple's iPad Air and iPad mini retina at the same US$399 and US$499 price points. They are a bit larger and a bit thinner than the Apple products, and they weigh about the same. They also offer AMOLED displays, which are higher resolution than Apple’s.
 
Samsung’s challenge is that Apple’s tablets continue to outsell Samsung’s, and Apple will likely refresh both its iPad models this fall. Samsung still suffers from the smaller number of tablet apps on the Android platform that aren't just scaled up smartphone apps. Further, despite introducing a wealth of tablet models, Samsung’s tablets still don’t sell as well as Apple’s. I see the head-to-head matchup between the two to be most significant during the next two months of back-to-school season, at which point Apple’s 2014 model iPads will close Samsung’s window of opportunity.”
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