Mobile Leadership Strategies
Google Maps Returns to iOS with New App
Daily Insight | Jason Armitage | December 14, 2012
After several long, harrowing months of dealing with misplaced cities, incomplete directions and all-around map mayhem, fans of Apple devices can rest easy now that Google Maps has made its triumphant return to the iOS platform. After getting the boot from iOS 6, Google released the app version of its popular mapping platform to the Apple App store on Dec. 13.
According to Bloomberg Businessweek, Google developed a native version of its popular maps platform for iOS users. Of course, they never actually lost access to Google Maps, as it was still available through a mobile Web browser, but the app version is smoother and easier to use.
Old Google Maps staples included in the iOS app include Street View and directions for public transit, including bus, subways and commuter train information. The lack of public transit details was a sticking point for those unhappy with Apple’s own maps.
Yankee Group Principal Analyst Jason Armitage comments
“After seven years of continuous investment placed behind Google Maps, it came as little surprise that the service’s design and features were streets ahead of Apple’s new competitor. The question from here is how quickly Apple Maps can reach par with its rival.
The real test for Apple will be to catch up on third-party data feeds that make Google Maps such a rich experience for users, wherever they are located. In the meantime, Apple took the correct decision to point iPhone owners toward its own platform. At least iPhone sales will not suffer from the comparative advantage enjoyed by Android handsets in the interim.”
Mobile Application and Cloud Strategies
New Dell Platform Aids in the Management of Enterprise Apps
Daily Insight | Chris Marsh | December 14, 2012
With enterprise mobility becoming more important to businesses around the globe, the task of managing everything from mobile apps and devices to mobile broadband services is becoming increasingly difficult. To help companies keep everything straight, Dell recently unveiled the Dell KACE K3000 Mobile Management Appliance.
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Mobile Broadband Strategies
Sprint Offers To Buy Out the Rest of Clearwire
Daily Insight | Rich Karpinski | December 14, 2012
Mobile network operator Sprint continued a week of big news in the U.S. market by offering to purchase all of Clearwire for U.S.$2.1 billion. Should the deal go through, Sprint—currently the third-largest MNO in the market—would own the most spectrum in the U.S.
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Mobile and Connected Device Strategies
The iPhone Infringes on Three MobileMedia Patents, Judge Rules
Daily Insight | Carl Howe | December 14, 2012
The U.S. District Court for the District of Delaware recently ruled that components of Apple’s iPhone 3, 3GS and 4 infringe patents held by MobileMedia Ideas—a consortium created and run through a partnership between Sony, Nokia and MPEG LA.
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Mobile Marketing and Commerce Strategies
French Supermarket Chain Unveils Mobile Payments Platform
Daily Insight | Jordan McKee | December 14, 2012
The rollout of mobile money initiatives has been slow in France, which the country’s leading supermarket chain Auchan believes is due to the fact that many platforms are tied to a single mobile network operator (MNO) or bank. To resolve the issue, Oney Banque Accord—Auchan’s banking division—has launched Flash’n Pay.
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Recent Insights
Jolla Launches First Sailfish OS Smartphone
Daily Insight | May 20, 2013
Google Adds Wallet Payments to Gmail
Daily Insight | May 16, 2013
Homeland Security Halts Dwolla Bitcoin Transactions
Daily Insight | May 15, 2013




