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Mobile Leadership Strategies

T-Mobile USA Names John Legere New CEO

Daily Insight | Rich Karpinski | September 20, 2012

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Three months after Phillip Humm resigned from his position as CEO of T-Mobile USA, the operator has announced its new CEO: former chief executive of Global Crossing John Legere.

 

Legere will start on Sept. 22 and will take the reigns from interim CEO Jim Alling, who will return to his position as COO of the company according to the Seattle Times. Legere spent much of his career working at AT&T, including working as president of its Asian operations and outsourcing business. Rene Obermann, chief executive of Deutsche Telekom, said in a statement that he believes Legere possesses the right skillset to “lead the business into the future.”

 

Yankee Group Senior Analyst Rich Karpinski comments

 

“There was some call—including here—for T-Mobile to think well outside the box in picking a new CEO, bringing in a true outsider who would focus on changing the rules of the wireless game (something necessary when you are the market’s fourth player, as T-Mobile is today). The choice of Legere is not that. As former CEO of Global Crossing, Legere is very much a traditional telecom exec. That said, Legere and his Deutsche Telekom peers are saying all the right things about taking the operator’s ‘challenger’ strategy to the next level. If T-Mobile’s recent moves—including launching an unlimited data plan and planning a SIM card offering targeting the iPhone 5 (even before it can offer that device itself)—are evidence, Legere and team could make progress in recapturing the subs it has bled since its merger with AT&T fell apart. Failing that, Legere will no doubt have the T-Mobile ship in strong operational shape to explore a variety of M&A alternatives that may be necessary to compete with larger rivals.”

Mobile Application and Cloud Strategies

Universal Pictures Launches Targeted Mobile Campaign

Daily Insight | Jason Armitage | September 20, 2012

To promote its upcoming film, “Perfect Pitch,” Universal Pictures is turning to mobile with timeRAZOR and plans on incorporating location and push notifications into its new campaign.

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Mobile Broadband Strategies

Telefónica Launches New Service Plans to Win Back Customers

Daily Insight | Declan Lonergan | September 20, 2012

Since Telefónica discontinued its subsidies model in March, the carrier has lost many of its mobile subscribers. To entice customers to rejoin, it is offering new integrated service plans under its Movistar Fusión brand.

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Mobile and Connected Device Strategies

Samsung Boosts Mobile Device Storage

Daily Insight | Boris Metodiev | September 20, 2012

 

The semiconductor division of Korean electronics manufacturer Samsung recently announced it has begun building storage systems for mobile devices that can hold 128 GB of data. That figure would triple—and in some cases, quadruple—the storage capacities of devices now on the market.

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Mobile Marketing and Commerce Strategies

Groupon Jumps Into Mobile Payments Market

Daily Insight | Nick Holland | September 20, 2012

 

Groupon, better known for its online coupons and daily deals, launched itself headfirst into the mobile payments space with the introduction of Groupon Payments on Wednesday.

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