View:

Mobile Leadership Strategies

More Job Cuts Expected in Motorola Restructuring

Daily Insight | Wally Swain | October 5, 2012

For more, view the survey.

 

Google already announced it would be laying off around 20 percent of Motorola Mobility’s workforce in August, but now Google expects it will be cutting even more jobs as a part of Motorola’s restructuring.

 

Fierce Wireless is reporting that Google expects to book its severance costs at around U.S.$300 million, more than its initial estimates of U.S.$275 million. Initially, Google announced that two-thirds of the job cuts would come from outside the U.S., but its most recent filing with the Securities and Exchange Commission states it will broaden its restructuring actions to include “additional geographic regions outside of the U.S.”

 

Yankee Group Senior VP of Research Wally Swain comments

 

“The question about Google-Motorola was always about strategy. Sometimes we feel like China-watchers or like Kremlin-watchers during the Cold War taking snippets of facts and trying to discern the plan behind the actions. Was the Motorola purchase just an IPR play? Does Google plan to produce reference devices? Does Google plan a full-blown competitor that gets the company back closer to Motorola’s traditional place in the manufacturers’ ‘league table’ even though that would mean battling other Android vendors? Does Google even care that Motorola makes money?

 

Announcing an expansion of the layoff costs may just be a refinement of the estimates, but it is more likely an expansion of the program. That reduces the strategic uncertainty somewhat. Yes, Google is not prepared to fund Motorola’s losses indefinitely. That probably means the concept of a full-blown competitor is off the table so Google is not planning to do battle with Samsung, HTC, LG and other Android manufacturers. That still leaves the ‘reference design-house’ as an option and this is the one we view as most likely. If all Google wanted was the IPR portfolio, they would close Motorola completely or license the brand to some company from Shenzhen.”

Mobile Application and Cloud Strategies

AOL On Network Launches New Apps for iOS and Android

Daily Insight | Jason Armitage | October 5, 2012

The AOL On Network has launched native mobile apps for iOS and Android devices, making it easier for users to search and mark their favorite videos and then share them.

Read more >

Mobile and Connected Device Strategies

Microsoft Announces Dates for Windows 8, Windows Phone 8 Events

Daily Insight | Boris Metodiev | October 5, 2012

 

Pretty soon the wait for the next generation of Microsoft’s PC and mobile operating systems will be over. The software giant recently announced dates for launch events for both Windows 8 and Windows Phone 8.

Read more >

Mobile Broadband Strategies

France Telecom Will Charge Premium for LTE Service

Daily Insight | Declan Lonergan | October 5, 2012

Stephane Richard, CEO of France Telecom, has said that the provider needs its LTE deployment to charge its subscribers more for high-speed services. Many operators have been struggling to combat low-cost competition.

Read more >

Mobile Marketing and Commerce Strategies

Toys Will Carry QR Codes at Target This Holiday Season

Daily Insight | Sheryl Kingstone | October 5, 2012

 

In an effort to better compete with online retailers like Amazon and reduce instances of showrooming, Target has a plan in place to put QR codes on popular toys this holiday season. That will allow mobile-device-carrying consumers to easily purchase the items online from Target and have them shipped.

Read more >