Looks like the Wholesale Applications Community (WAC), an operator alliance intent on building an HTML-based app store platform to rival the likes of Google Play and Apple’s App Store, has officially lost the battle. The group’s assets and staff are being acquired by Apigee, an API management company, while whatever is left is being folded into the GSMA.
the group, which was started by 60 mobile operators
Yankee Group Research VP Brian Partridge comments
“WAC’s demise comes as no surprise but it’s a shame nonetheless. The effort was vexed from the start—both in terms of attracting developers and getting WAC member operators to take it seriously and invest in its success. MNOs now must develop their own regional development communities or just wave the white flag and give up on trying to compete with device OEMs for attention. Hopefully WAC’s failure doesn’t turn out to be a key milestone along the path to bit pipedom. Service providers should focus their attention on areas where they can add significant value to the ecosystem, such as in the emerging machine-to-machine [M2M] segment.”