Mobile Marketing and Commerce Strategies

Neomobile’s mobile money arm Onebip aims to make mobile payments easy for everyone, on any mobile device—no special hardware or card account required. 

 

Mobile Payments Today reports the company’s new Onebip Mobile Browser payment platform lets mobile users purchase items using their mobile browser and have the payment added to their mobile phone bill. Merchants simply build the tool into any Web site, content or service they wish to sell, and consumers can then purchase the Onebip-enabled content—be it virtual currency, games, subscriptions or app downloads—using their device’s mobile browser. The kicker is Onebip automatically detects the device and connection type a customer is using and then optimizes the payment flow to match those parameters, streamlining the experience and increasing the chances the payment will convert successfully. The solution supports iOS, Android, Windows Phone and BlackBerry smartphones, as well as Web-connected feature phones and other legacy devices. 

 

Yankee Group Research VP Eugene Signorini comments

 

“The Onebip solution is squarely aimed at circumventing more complex payment technology and solving the least-common-denominator issue prevalent in mobile: the need to address millions of subscribers regardless of whether they have the most advanced handset on the market.  In the absence of widespread alternative payment solutions such as NFC, such approaches make sense, especially for merchants and brands that aren't willing to wait.  The fact is, mobile payments will transcend multiple transaction technologies, which is a good thing for the overall growth of the market.”