Facebook has spent the past year or so playing catch up in the mobile space, as it works to better leverage the millions of users who access the social network through a mobile device. This year, gaining a better mobile presence will be the top priority for the company.

Speaking at All Things D’s recent conference, D: Dive Into Media, Facebook Vice President of Partnerships Dan Rose said the company will look to move from a “mobile first” to a “mobile best” company this year. “So many things are unlocked on mobile,” he said at the conference, according to All Things D.

A big part of Facebook’s mobile plan could be working with app developers and promoting their software. Facebook sends 140 million clicks to the Apple App Store and Google Play marketplace each day, Rose said.

Yankee Group VP of Research Carl Howe comments

“Facebook has to get from its high level vision of ‘mobile best’ to deployed and working mobile services to win mobile users over to Facebook. If Facebook had focused on mobile earlier in its corporate life, it could have pre-empted Twitter, Instagram and Vine with Facebook services. Instead, Facebook is now having to play catch up against smaller but more focused players who have already become a habit with mobile users. Interviews claiming ‘mobile best’ aren’t going to win that battle; deployed best-of-class native mobile apps, services and user experiences will.”