Mobile Leadership Strategies
Microsoft Announces Surface Tablet, But Leaves Out Important Details
Daily Insight | Carl Howe | June 19, 2012
On Monday night, Microsoft announced its own family of branded tablets, Surface, but the company left out important elements such as mobile broadband connections, prices and availability dates.
According to Yankee Group’s new report "Missing Mobility Lurks Beneath Microsoft’s Surface," the two versions of the Surface tablets will support both ARM and Intel processors, and integrate a keyboard, trackpad, stylus and kickstand into its device. The announcement didn’t include specifics in regard to pricing or when it would be available for purchase, however it did say the consumer Surface would be competitive with ARM-based tablets and the business version would be competitive with Ultrabook pricing.
Yankee Group Research VP Carl Howe comments
"Apple introduced the iPad to change consumer computing experiences. Microsoft is appealing to consumers who don't want to change from the PC they know. If Apple’s new iPad is the Telsa sports car of the computing world, a product that delivers speed in style but only on smooth roads, Microsoft's Surface aims to be a well designed, but traditional sports utility vehicle that can haul boats and climb a hill of rocks. It remains to be seen which consumers will choose, but at present, we doubt that consumers will trade sports cars for trucks."
Mobile Application and Cloud Strategies
Cisco Announces Changes to its Social Media Platform
Daily Insight | Chris Marsh | June 19, 2012
Cisco announced on Tuesday it would be changing several aspects of its social media platform, now known as Cisco WebEx Social, including enhancing several new features.
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Mobile and Connected Device Strategies
Sierra Wireless Acquires Assets to Expand its M2M Market
Daily Insight | Brian Partridge | June 19, 2012
Canadian mobile operator Sierra Wireless has plans to expand its M2M business with its planned purchase of M2M assets from French technology group Sagemcom.
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Mobile Broadband Strategies
Intel Acquires Wireless Patents to Improve its 3G and 4G LTE Capabilities
Daily Insight | Richard Karpinski | June 19, 2012
Intel bought wireless patents from Interdigital on Monday for U.S.$375 million that cover a range of 3G, LTE and Wi-Fi technologies.
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Mobile Marketing and Commerce Strategies
HSBC Releases Business Banking App for Android
Daily Insight | Nick Holland | June 19, 2012
HSBC has released an Android version of its Business Banking app, opening itself up to significantly more mobile banking opportunities.
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Recent Insights
Google Will Sunset Checkout To Focus on Wallet
Daily Insight | May 21, 2013
Jolla Launches First Sailfish OS Smartphone
Daily Insight | May 20, 2013
Google Adds Wallet Payments to Gmail
Daily Insight | May 16, 2013




