Until now, nearly all of the news following BlackBerry’s release of the BlackBerry 10 platform has been positive. That is until it was revealed the U.S. release of the company’s full QWERTY Q10 device may be delayed by as much as two months.
According to an Associated Press story published by Yahoo News, BlackBerry CEO Thorsten Heins has said the release of the Q10 will follow that of the touchscreen Z10 by about eight to 10 weeks. With the U.S. launch of the Z10 scheduled for mid-March, the release of the Q10 device is tabbed for late May or, at worst, the early part of June.
With BB10 having been released on Jan. 30, the much lag time could have negative implications for BlackBerry’s latest QWERTY smartphone. It’s believed that enterprise users, traditional BlackBerry’s core user base, are most excited about a new BB10 device with a physical keyboard.
Yankee Group Senior VP of Research Wally Swain comments
“We think the Q10 is important for BlackBerry to connect the new operating system to its existing customer base and even some who switched but wanted a better user experience than BB7. We are sure BlackBerry would have wanted the Q10 launch to be closer to the Z10 launch but it was probably a prioritization decision and we agree with the choice that was made.
The Q10 is scheduled to launch in many markets in April, including in those markets that have early Z10 launches such as the U.K. and Canada. But the U.S. will not launch the Z10 until mid-March and Q10 testing is apparently complicated by the operators’ conservatism and by the complexity of the U.S. market. Think of all those frequency combinations and voice fallback options.
Earlier beats later but earlier does not beat working without major problems and having the device fully tested.”
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Daily Insight | April 24, 2014
Daily Insight | April 17, 2014