Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world.

We research the attitudes, behaviors and usage patterns of mobile users and explore enabling technologies and emerging business models across the mobile ecosystem.

Based on these capabilities, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

See below for a listing of Yankee Group's research categories, current topics and analysts. Or view in pdf.

B/OSS

Topics: Dynamic pricing, RT charging, mediation, subscriber and policy management, billing, intelligence and analytics, CRM, order management, Web self-service/Web portals, revenue assurance, social media and network analysis, service assurance, customer experience transformation

Analysts: Sheryl Kingstone, Susan McNeice

Consumer Mobile Services

Topics: Mobile broadband, 3G, 4G, Wi-Fi, fixed-mobile convergence (FMC), voice, messaging, mVoIP, VoLTE, mobile IM, SMS, prepaid vs. postpaid services

Analysts: Rich Karpinski, Declan Lonergan

Core and Edge Network

Topics: Packet optical transport, IP core and edge routing

Analysts: Zeus Kerravala, Jennifer Pigg

Customer Experience

Topics: Connected user segmentation, customer interaction channel strategies, product and service differentiation, user experience, customer satisfaction, Net Promoter Score, loyalty, churn strategies, customer experience models

Analysts: Carl Howe, Rich Karpinski, Sheryl Kingstone, Declan Lonergan, Susan McNeice

Devices

Topics: Mobile devices, smartphones, handsets, connected consumer electronics, e-readers, M2M, location intelligence, set-top boxes, tablets, mHealth, connected car, fleet telematics

Analysts: Carl Howe, Boris Metodiev, Ross Rubin

Enterprise Mobility

Topics: Mobile applications and software, business mobile devices and OSs, business mobile broadband, 4G (i.e., WiMAX, LTE, HSPA+), managed mobility, M2M, consumerization

Analysts: Rich Karpinski, Sheryl Kingstone, Chris Marsh

Machine to Machine (M2M)

Topics: Connected energy, mHealth, fleet telematics, consumer telematics, industrial applications, security, digital signage, pay-as-you-drive insurance, rent-to-own/subprime lending, ATMs, point-of-sale (PoS) systems, kiosks, vending

Analysts: Brian Partridge

Mobile Applications

Topics: App stores, mobile Web, mobile Internet, mobile customer services, managed application performance management, self-service, mobile commerce, mashups, widgets, app development, SaaS, presence, connected home, search, location-based services, quality of context, social networking, shopping, gaming, productivity, mobile advertising, Internet advertising

Analysts: Jason Armitage, Nick Holland, Carl Howe, Sheryl Kingstone, Declan Lonergan, Chris Marsh, Steven Spencer

Mobile Cloud

Topics: SaaS (software as a service), PaaS (platform as a service), IaaS (infrastructure as a service), cloud security, cloud adoption forecasts

Analysts: Pim Bilderbeek, Zeus Kerravala, Bill Lesieur, Sheryl Kingstone, Chris Marsh

Mobile Infrastructure

Topics: LTE, LTE-Advanced, WiMAX, HSPA, HSPA+, small cell strategies, femtocells, integrated antennas, remote radio heads (RRH), cloud RAN (C-RAN), pooled baseband, base stations, 3G/4G, public Wi-Fi, hotspot 2.0, 3G offload, 802.11u, 802.11i, public safety broadband networks, spectrum, mobile backhaul, radio access networks (RAN), evolved packet core (EPC)

Analysts: Ken Rehbehn

Mobile Transactions

Topics: Mobile payments, mobile banking, partner management, revenue settlement, mobile commerce, NFC, card fraud, smart cards, mobile couponing, mobile loyalty, mobile marketing

Analysts: Jason Armitage, Nick Holland, Rich Karpinski, Steven Spencer, James Wester, Jordan McKee

Mobile Video

Topics: Mobile video entertainment, OTT video, multiscreen business models and monetization, TV Everywhere, pay TV evolution

Analysts: Jason Armitage

Policy Management

Topics: Network policy management, network security, DPI, AAA, IPv6 transition, DNS services, DNSSec, Diameter, subscriber data and identity management

Analysts: Sheryl Kingstone, Susan McNeice, Jennifer Pigg

Security

Topics: Network security, network access control, DLP, network behavioral analysis, DPI, endpoint and device security, app security, mobile security, DDoS, piracy

Analysts: Carl Howe, Nick Holland, Jennifer Pigg

Service Delivery Architecture

Topics: Next-generation networks, service delivery platforms, IP Multimedia Subsystem (IMS), asset exposure platforms, network-IT convergence, VoLTE, content network architectures (optimization techniques), video compression and optimization, content caching, telecom-operated CDNs, OTT CDNs, transparent caching, Internet traffic offload, application acceleration

Analysts: Susan McNeice, Brian Partridge

Service Provider Strategies

Topics: Service provider strategic business and go-to-market strategies, business evolution, enterprise offerings and strategies, consumer offerings and strategy, managed services and outsourcing for carriers and customers, technology and network strategies, software platform evolution, prepaid vs. postpaid services, service bundles, content strategies, customer experience

Analysts: Rich Karpinski, Sheryl Kingstone, Declan Lonergan, Susan McNeice, Ken Rehbehn, Steven Spencer, Wally Swain

Unified Communications and Collaboration

Topics: VoIP, unified communications, video, collaboration, UCaaS, SIP trunking, network infrastructure, mobile UC, Wi-Fi, social media, managed services

Analysts: Pim Bilderbeek, Zeus Kerravala