Mobile Leadership Strategies
Daily Insight
Genesys Extends Cloud Solutions with SoundBite Acquisition
Daily Insight | May 23, 2013
For more, read the report.
Customer engagement and contact center solutions provider Genesys has announced it will acquire SoundBite Communications, a mobile marketing apps, payments and collections company for $U.S.100.4 million.
Perspectives
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Mobile Ecosystem DynamicsKnow Your Smartphone Centers of Gravity
Perspectives | May 22, 2013
The endless debate around who is winning the smartphone war assumes smartphones are interchangeable commodities, but that's a false assumption. The reality is that all smartphone ecosystems today have a unique center of gravity, and users and developers must align themselves with the best fit to prosper.
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Enterprise Mobility StrategiesMobile Success Requires Truly Mobile Business Processes
Perspectives | May 15, 2013
As more enterprises adopt BYOD programs and mobilize their employees, they are realizing that it's not enough to simply mobilize traditional applications like e-mail. To gain the highest return on mobility (ROM), they must identify critical business processes and intelligently mobilize and integrate them across a variety of apps, from e-mail, to calendar to CRM and more.
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Leading in the Mobile EconomyGrowth Shifts in the New Mobile Economy
Perspectives | April 29, 2013
A hundred billion here, a hundred billion there, and pretty soon you're talking about real money. In October, Yankee Group forecast the size of the new mobile economy to reach U.S.$2.9 trillion by 2016. It's six months later, and we've bumped that number to U.S.$3.1 trillion by 2017, albeit with some shifts in market definition and growth expectations that are worth examining more closely.
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Business Model ReinventionShould the Car You Buy Drive Your Mobile Operator Choice?
Perspectives | April 26, 2013
As T-Mobile's latest deal with Audi underscores, connected car makers are intent on pursuing one-to-one relationships with mobile operators, and that's a strategy fraught with pitfalls. In the end, forcing consumers to add yet another data plan (and bill) just to use the connectivity-related perks of their car will end up stifling opportunities for both automakers and operators.
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Mobility and Public PolicyThe Party’s Over: LA Operators Face Impending Regulatory Rush
Perspectives | March 4, 2013
As Latin America preps for 4G spectrum auctions, most countries' policymakers are sending the signal they want the world to participate. More bidders drive auction prices up but, more importantly, more competitors drive down consumer prices and force incumbents to provide better service. Unfortunately, no high-profile global operators are indicating interest--and that could leave policymakers with no choice but to up regulatory oversight.
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Enhancing the Mobile Customer ExperienceMWC 2013: Mobile Leaders Jockey for Position
Perspectives | February 21, 2013
With the new mobile economy set to reach almost U.S.$3 trillion in value by 2016, companies must work now to find their place in the mobile ecosystem and position how they do business around the mobile customer experience--or get left behind. We see this year's Mobile World Congress (MWC) as a main proving ground.
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