Mobile Marketing and Commerce Strategies
Daily Insight
Indian Company Launches Virtual Stores in Cafés
Daily Insight | May 24, 2013
For more, view the forecast.
Yebhi.com, an India-based online fashion and lifestyle retail platform, recently launched virtual storefronts inside 30 cafés throughout Delhi and Bangalore. The virtual stores allow shoppers to pay for goods using both NFC and QR codes.
Perspectives
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Demand GenerationWhy Google Won’t Lose Its Mobile Ad Crown
Perspectives | May 21, 2013
Facebook recently reported mobile jumped from zero to 30 percent of its ad revenue in 12 months. Should Google be watching its mobile ad throne?
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Wallet WarsMCX’s Longevity Remains in Question
Perspectives | May 2, 2013
MCX's recent Gemalto announcement has once again returned the merchant consortium to top of mind for payment industry players. With development of the wallet apparently under way, it seems MCX is finally transitioning from a utopian mobile payment dream to a reality. But while the initiative is finally beginning to show a pulse, we remain skeptical of its future.
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Data RevolutionMeasuring Action and Usage, Not Page Views
Perspectives | April 16, 2013
While roughly 20 percent of consumers say they click on mobile ads, almost two-thirds still ignore in-app marketing. Mobile marketing has a bright future, but only for mobile players that have the insight to understand who their customers are, what they are willing to spend and why they are purchasing.
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Transforming Retail and CommerceAddressing the Interchange Fee Pain Point
Perspectives | April 11, 2013
Merchants have a deep-seated hatred for interchange fees and they are always looking for ways to lower or eliminate them entirely. This pain point for merchants provides mobile money players with a real opportunity to prove their worth and spur adoption.
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Mobile LoyaltyThe Time Is Now for Building Mobile Loyalty
Perspectives | March 26, 2013
Transitioning traditional loyalty programs to truly leverage mobility is no easy feat. But companies that start now will catch the rising mobile customer wave at just the right time--reaping the rewards.
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Enabling TechnologiesWhy Wait for NFC?
Perspectives | March 1, 2013
With the deluge of NFC announcements coming from Mobile World Congress (MWC) 2013, one could be forgiven for thinking NFC is the only means of conducting mobile transactions. Certainly, NFC is elegant and sexy, but so is a unicorn, and neither seems to be making traction in the real world. Perhaps it's time for mobile money players to use what they've got, not what they might have.
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