Mobile Application and Cloud Strategies
Daily Insight
Box Attempts to Rebuild Its Mobile Apps
Daily Insight | May 24, 2013
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Enterprise cloud storage company Box is trying to expand its reach and move into the mobile app world. The company announced it will be acquiring French file storage app developer Folders.
Perspectives
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Apps and Cloud in the EnterpriseMobile Success Requires Truly Mobile Business Processes
Perspectives | May 15, 2013
As more enterprises adopt BYOD programs and mobilize their employees, they are realizing that it's not enough to simply mobilize traditional applications like e-mail. To gain the highest return on mobility (ROM), they must identify critical business processes and intelligently mobilize and integrate them across a variety of apps, from e-mail, to calendar to CRM and more.
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App Development StrategiesMEAPs Face Cloud Disruption in the Enterprise
Perspectives | May 14, 2013
All evidence points to a gathering tsunami of enterprise activity around new mobile applications. But while purveyors of mobile enterprise application platforms (MEAPs) like Antenna Software and Verivo took an early lead, new cloud-based mobile backend-as-a-service (BaaS) providers are now poised to unseat them in enterprise hearts, minds and budgets.
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Monetizing Mobile MediaWhy Google Won’t Lose Its Mobile Ad Crown
Perspectives | May 21, 2013
Facebook recently reported mobile jumped from zero to 30 percent of its ad revenue in 12 months. Should Google be watching its mobile ad throne?
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Operators vs. Internet PlayersThe Secret to LINE’s Success
Perspectives | May 10, 2013
IP communications company LINE now boasts over 150 million users, with a strong presence in Asia, but some growing pockets of success in Europe (notably in Spain, where its growth seems to be coming at the expense of better-known competitor WhatsApp). What's its secret?
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Demystifying Distribution and DiscoveryCuring the Enterprise App Distribution Headache
Perspectives | April 25, 2013
Companies looking to mobilize their operations face a dizzying array of app development tools, use cases and especially distribution models. Successful vendors will be those that ease the pain by offering both choice and simplicity.
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